Known Quantity

FOR COACHES, FRACTIONAL EXECS & STARTUP CEOS

From $200k to $400k a year. Without more leads.

Your next five clients are people you’ve already met. You just stopped following up with them. Known Quantity is how business owners stop letting relationships slip, and fill the roster they already have room for.

Book your roster reviewA convo about sales. A demo if you want it.

[your roster · 20 seats]

8 clients today$200k
8 people you’ve met who said “not yet”+$200k
4 still open

$200k → $400k. Same network.

Nobody starts a business because they love selling.

You love the work, but the sales and marketing looks something like this:

Most of your work comes from people you already know and the people they know.

You meet a great prospect. They’re not ready. Three months later, in the shower: “I should reach out.” By the time you’re dry, it’s gone.

Every six months you open your spreadsheet and wonder who these people are.

When you’re full, you stop selling. Six months later, you’re not full and you’re kicking yourself.

Which one are you?

Coaches: it’s always twenty seats.

You meet someone great. They’re not ready yet. Three months later you have the thought in the shower — I should reach out — and by the time you’re dry, it’s gone.

So you go looking for more leads. But the leads were never the problem. The follow-up was.

[a full coaching roster: 20]

[clients today][said “not yet”]

Most coaches have seven to twelve. The empty seats aren’t strangers. They’re people you’ve already met, and stopped writing to.

Where the other $200k is

Same network. Twice the income.

The clients you’re missing aren’t strangers. They’re people you’ve already talked to, who said “not yet” and never heard from you again.

$200k → $400k

8 → 16 clients at $2,000/mo

$120k → $250k

7 → 14 clients at $1,500/mo

Clients todayPeople who said “not yet”Still open

The difference isn’t more leads. It’s following up with the prospects you already have.

What happens when you stop letting people slip.

Every customer’s numbers, before Known Quantity and after.

4×outreach
3×people contacted
6×follow-ups
KQ client, CEO coach · his own measurement[client-reported · confirmation pending]
3.0×touches a month
83 → 247
2.0×people kept in touch with
32 → 64
3.7×revivals
8 → 30
Eric Marcoullier, founder[✓ measured · his first 30 days on KQ vs. his monthly average the year before]
3.1×touches a month
2.9×people kept in touch with
8.3×revivals
Average of all clients[✓ measured · median of current clients, last 30 days vs. their monthly average the year before]

Success isn’t a full roster. It’s people waiting for space on your roster.

Fifteen minutes a morning

It makes following up easier than not.

Known Quantity reads your call recordings, email and calendar. Every morning it tells you who to talk to, why, and has the note already written in your voice, from what you actually said. You read it. You hit send. Then you go do the work you like.

How it knows all that is easier to show than to explain.

We’ll show you on your roster review →
Today4 people · ~12 min
DW
Dana Whitaker[due · 2 mo]
Implementing EOS in her organization. Time to check in.
ML
Marcus Lee[promised · 1 day]
You promised to send the hiring scorecard.
PR
Priya Raman[✓ engaged · post]
Commented on Tuesday’s post. Worth a note.
TB
Tom Becker[✗ going cold · 3 mo]
No response in three months. A light touch, no ask.
[draft · from your call on Aug 14]

Dana — You were just kicking off EOS when we last spoke in August. I'm curious how things are going so far and if you've seen a shift in team behavior. Put some time on my calendar any time.

Nothing is ever sent without you.

Not just software

Software for work you hate is software you don’t reliably use. So it comes with people.

[every morning]

The software

Who to talk to today, and the note already drafted in your voice.

[every weekday]

Co-working sessions

An hour with other members, cameras on, mics off, getting the work done.

[every week]

The mastermind

Coaches, fractionals and founders working the same problem, together.

One membership, and a team behind it. We onboard you, run the daily sessions, and keep the software working, so you can keep selling while you do the work.

Our team

Eric
Eric
Founder
Mackenzie
Mackenzie
Operations
Anna
Anna
Product
Mike
Mike
Customer Success
Scott
Scott
Sales
Todd
Todd
Engineering
Parker
Parker
Engineering
Indy & Nola
Indy & Nola
Whimsy
Eric Marcoullier, laughing, playing bass

Why we built Known Quantity

I’ve coached founders for a decade. I’d open my CRM, see someone I hadn’t talked to in four months, and think: who is this person? What did we talk about? I was too embarrassed to reach out again, so I didn’t. Every six months I deleted everybody and started over.

Of my hundred-or-so clients, fewer than twenty showed up saying “I need a coach.” The rest came from an initial low-stakes conversation and staying relentlessly helpful until the timing was right. So we built the thing that makes me do it. I use it every morning. 

Follow-ups get meetings. Meetings get clients.

Eric Marcoullier · founder, Known Quantity

The investment

Priced against the clients you’re not closing.

what you put in

$1,000 / month

what it’s built to add

$10,000 / month

$120k → $240k a year

[✓ money-back guarantee]

Three months. Or your money back.

Show up twice a week and do the follow-ups it hands you. If it wasn’t useful, you get every dollar back. We can make that promise because the work is what works.

Book a conversation now

Your next five clients are already in your inbox.

Let's Fucking Go!

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